Description
You look up, down and to the side and there they are: the Blue Man Group. Buses, metros and buildings display the group, giving you the opportunity to catch it each time and never forget. The advertisement depicts the three blue men with wide open eyes looking straight back at you with lots of different color paint around them. The bright colors of the paint catch your attention first, then bring your eyes to the three men. These men are very distinctive and with their bald blue heads, you could spot them and know who they are from afar without having to read what the ad says. The ad is a long rectangle posted on everything around the city.
Why I selected it:
I selected this campaign, because it was the only one in Berlin that really made an impression on me. I saw it everyday and everywhere I went, so it made it impossible for me not to forget. I also picked this campaign for its innovativeness. I love how the advertisers did not care where to place the ad, and just placed it in the most popular locations. Most advertisers would never dare to display their ad on the ground where people walk all over all day, but the advertisers for Blue Man Group of Berlin, really took the initiative to take a chance and do something different for a change. I believe it was a good tactic by placing the ad on the ground, because most Berliners take the metro as their main transportation and for them to walk over this everyday, won’t let them forget.
Analysis:
The creators of this advertisement wanted to create brand recognition to the consumers so they can remember next time they want to see a show. The only negative aspect of this, is that if the viewer sees something so much and so often, they might tend to block it out and ignore the ad. This may cause a decrease in the box office income or it can be a positive thing and increase the sales.
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