When arriving to Berlin the first thing I noticed when I walked out of the airport was a soccer ad. It was very big and it publicized Germany’s lovable sport. As I expected, advertisements were everywhere. The ads that I saw around the city were not extremely different than the ones in the States. The difference though, was that some seemed a lot larger than those as in New York City. Some would even cover an entire face of a building. It was interesting, but it was something I noticed that many major European cities do as well.
When I got off the metro at Potsdamer Platz, I first noticed two very large ads that covered the side of the building. One ad promoted Greece as a travel destination and the other promoted their well known, German made Audi. The size of the ad made it hard not to miss, so my attention was definitely focused on the advertisements. The Greece ad depicted beautiful Greek scenery, making it very desirable to go. The colors and the expressions on the couple’s faces were very visible to the eye, even from afar.
Something that I found very interesting was a few advertisements on a paper towel in a restaurant bathroom. The idea was very creative and without a doubt caught my attention. To me it seemed to be apart of a campaign. If so, the idea to promote on a paper towel was one way to remind people about that product everywhere they went, even when they’re going to the bathroom.
When I was walking through a more suburban area of Berlin, I became aware of how this advertisement depicted two men kissing. In America we do not usually see advertisements like that. Considering the fact that Berlin has the third largest gay community, it makes it acceptable to advertise gay ads. They have targeted their demographics and that’s what makes a good advertisement. (http://www.qantara.de/webcom/show_article.php/_c-478/_nr-166/i.html)
Another really interesting advertisement was on the famous T.V. tower. It was a big wall paper the covered the .ft tower with text messages to loved ones, promoted by T-Mobile. Interestingly enough it made the tower look better and far more interesting to look at it. The text messages were in all different fonts and font sizes. This gave it a interesting variety to the city of Berlin.
Mike: How cool and innovative is the use of diverse advertisement in Berlin? I feel as if Germany is trailing behind the U.S. by only a small bit. The ads on paper towels in the "toilets" are creative and the ads of two men kissing are ahead of their time. I wonder, are the ads in Berlin really more extravagant than the ones in New York City? Let me know!
ReplyDeleteThis is so interesting to me because I had no idea that the tower was sponsored by T-Mobile. I noticed the messages right away because one of the "texts" was from Jill. I´ve pointed it out to people and asked for the translation from Adrianna, but never realized that the graffiti was part of a marketing campaign. thanks!
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