Destination: Anywhere you Desire

Description:
Luxury, relaxation, history and desire can be the best words to describe people’s interest to travel. European advertisements for tourism really caught my attention by promoting countries that sound so exotic to my ears, because they’re not countries I hear of everyday. The description of each commercial was so inviting, you could not take your eyes off of it. I was more than fascinated with every detail of the commercial, only wanting it to end to find out where this magnificent beautiful place was. All the commercials really caught my attention, but my favorite was of the countries Jordan and Montenegro. Since there is no better way to describe the commercial of Montenegro, it is best that I show it.
http://www.youtube.com/watch?v=pHHQZIZiIqA&feature=related

Also, throughout Europe there were advertisements of tourism that were promoted in each country. Some countries displayed more than one travel destination and others like Berlin, focused on Greece as a travel destination, in Paris they focused on Maurice and in Barcelona they were promoting Morocco. The countries that were mostly promoted were Croatia, Jordan, Morocco, Montenegro, Angola, and Macedonia.





Why I selected it:
I selected these ads and commercials, because it really grasps the viewer’s attention. Each commercial or advertisement depicted an exotic and desirable picture or scene. They really took the time to find the most vibrant scenes depicting that certain country. It made me wait and hope that the next commercial would be of that travel destination. Every time I was more and more amazed of how beautiful and tempting they made that country. The creators really caught my attention, because they made the commercial short, but descriptive, making me want to go and look up that country as soon as it was over.



Analysis:
These communication marketing concepts were definitely used throughout the ads and commercials, creating a bond with the consumer and their travel destination. It gives you a feeling of security by knowing what that travel spot looks like before going to look up more information. It creates an interest to the target groups that are very interested in traveling the world and discovering new places. In Europe, it is more common for people to travel more than the U.S., so it’s more likely to see a lot of advertisements and commercials promoting travel destinations.